Exclusive partnership to give pet parents greater access to growing market fresh and frozen pet food market with the Ollie’s assortment now available on petco.com, through the Petco app and at most pet care centers nationwide by the end of September
SAN DIEGO, August 15, 2023 /PRNewswire/ — Petco Health and Wellness Company, Inc. (Nasdaq: FRAME) and dog nutrition brand Ollie today announced an exclusive partnership to bring fresh, baked, human-grade dog foods, treats and supplements to Petco customers. Previously only available direct to consumers via an online subscription, Ollie’s high-quality assortment can now be purchased in a variety of flexible ways at petco.com/Ollievia the Petco appand at most Petco pet care centers nationwide by the end of September.
The expanded fixture includes Ollie’s complete collection of pet food, treats, dental chews and supplements, plus free and exclusive experiential features such as a button-automated crunchy treat dispenser and an easily accessible mirror for puppies on the bottom shelf.
The Ollie fixture includes a freezer with four main fresh food recipes designed in partnership with veterinary nutritionists, plus shelves with baked foods, treats, dental chews and supplements, all designed to meet the needs of unique animal health and welfare needs.
(PRNewsfoto/Petco Health and Wellness Company, Inc.)
“The fresh food category continues to see incredible growth as pet parents seek the same high-quality ingredients for their furry family members as they do for themselves,” said Amy College, director of merchandising at Petco. “We are excited about this innovative partnership with Ollie to expand access to human-grade nutrition and provide pet parents with more convenient options to help keep their pets healthy and happy.”
As the second largest subscription dog food brand in the United States, Ollie is the only brand offering dog food made with human-grade ingredients, fresh and baked, as well as treats and supplements. Most Ollie products will be conveniently located in a dedicated fixture at Petco pet care centers. The Ollie fixture includes a freezer with four main fresh food recipes designed in partnership with veterinary nutritionists, plus shelves with baked foods, treats, dental chews and supplements, all designed to meet the needs of unique animal health and welfare needs.
Pet parents can choose from frozen recipes featuring human-grade chicken, beef, turkey or pork, plus fruits and vegetables, all slow-cooked to retain essential nutrients. Ollie’s chicken or beef recipes contain the same ingredients as the frozen meals, but are cooked gently in small batches and at low temperatures for maximum nutritional value and convenience. Additionally, Petco offers a variety of Ollie’s treats – crunchy, training, jerky and dental – made with whole, healthy ingredients such as sweet potatoes, beef, chicken and apple, as well as supplements ranging from probiotics to hip and joint chews.
“At Ollie, we are on a mission to transform pet health through nutrition, and we are now expanding our highly successful direct-to-consumer business by launching an omnichannel strategy,” said Nick Stafford, CEO of Ollie. “Our priority was to partner with a trusted leader who shares our values, and Petco East this leader. We know pet owners across the country rely on Petco to connect them with the best products in a rapidly changing marketplace. We can’t wait for them to discover Ollie.”
Ollie’s meals help improve pets’ skin and coat, energy and digestion, among other health benefits. The brand’s fresh and baked meals are starting to $10 and are available in resealable one-pound and five-pound packages. Baked meals are also available in two-pound resealable packages. New Ollie customers on petco.com can receive a free “Puptainer,” a durable, dishwasher-safe storage container, with any Ollie fresh food purchase.
By the end of September, Ollie will be in nearly 800 Petco pet care centers across the country. Pet parents can also visit one of Ollie’s four expanded fixtures inside Petco Pet Care Centers at San Diego; San Francisco; Boston; And Tacoma, Washington.and more will be available in 2024. Expanded accessories include Ollie’s complete collection of pet foods, treats, chews and dental supplements, as well as free and exclusive experiential features such as a button-operated automatic crispy treat dispenser and an easily accessible mirror for pups downstairs. shelf.
Petco offers a variety of convenient ways to purchase nutrition, supplies and more, including Buy Online, Pick Up In Store; curbside pickup; same day delivery; and repeat delivery. For more information, visit petco.com/Ollie or a local Petco pet care center.
About Petco, The Health + Wellness Co.:
Founded in 1965, Petco is a category-defining health and wellness company focused on improving the lives of pets, pet parents and our own Petco partners. We have consistently set new standards in pet care while providing comprehensive pet wellness products, services and solutions, and creating communities that deepen the bond between pet parents and pets. company. We operate more than 1,500 pet care centers in the United States, Mexico and Puerto Rico, offering merchandise, pets, grooming, training and a growing network of veterinary hospitals across place and mobile veterinary clinics. Our comprehensive pet health and wellness ecosystem is accessible through our pet care centers and digitally on petco.com and on the Petco app. In tandem with Petco LoveAn independent, life-changing nonprofit, we work with and support thousands of local animal welfare groups across the country and, through in-store adoption events, have helped find homes for nearly 7 million animals.
About Ollie:
Ollie believes our puppies deserve better than the low-quality, one-size-fits-all pet food parents have been unknowingly feeding them for years. That’s why we’ve made it our mission to provide the highest quality human-grade foods in personalized portions that lead to lean, healthy, happy puppies and longer, more active lives. Our recipes are developed by pet experts, food science and veterinary nutritionists – and Ollie uses parent feedback and diagnostic data from hundreds of thousands of their dogs to continually improve our formulations and deliver the most effective results. healthy.
Caution Regarding Forward-Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, regarding expectations, beliefs, plans, objectives, goals, strategies. , future events or performance and underlying assumptions and other statements other than statements of historical fact. Although Petco believes that the expectations and assumptions reflected in these statements are reasonable, there can be no assurance that such expectations will prove to be correct. Forward-looking statements are subject to numerous risks and uncertainties, including risk factors identified by Petco in its filings with the Securities and Exchange Commission, and actual results may differ materially from the results discussed in such forward-looking statements. Petco undertakes no obligation to publicly update any forward-looking statement it may make, whether as a result of new information, future events or otherwise, except as required by law, regulation or other applicable legal authority. requires it.
Media contacts:
For Petco:
Yvonne Tarrab
(email protected)
For Ollie:
Nicole Sumner
(email protected)
SOURCE Petco Health and Wellness Company, Inc.