NaturVet, a 30-year pioneer and current innovator in the pet health and wellness industry, is pleased to announce Phil Bramel as the new Chief Commercial Officer (CCO). Bramel brings a wealth of retail and sales expertise to the NaturVet family, with an illustrious 36-year career in various leadership positions within the pet health and wellness industry in companies such as Warner-Lambert, Pfizer, J&J and Boehringer-Ingelheim. In his new role, Bramel will be responsible for driving sales and marketing strategies for NaturVet, including the expansion of the innovative brand’s retail presence.
“It is with great enthusiasm that we introduce Phil Bramel as Chief Commercial Officer,” said Geoff Granger, CEO of The Garmon Corporation and NaturVet. “I am confident that his expertise in growing the dynamic pet health and wellness market positions him as the ideal leader for this role.”
Bramel most recently served as Head of U.S. Retail Sales at Boehringer-Ingelheim Animal Health, where he played a central role in building the retail model from the ground up in 2007, giving him earned a highly respected status in the market today. In addition to commercial leadership roles, Bramel has held positions in consumer insights, trade marketing, retail distribution and logistics, retail analytics, organizational design and international customer development. Throughout his career, Bramel has built strong relationships with a wide range of U.S. retailers, including major players such as Walmart, Costco, Target, Amazon, Chewy, 800Petmeds, Petco, PetSmart and Tractor Supply Company. Under his leadership, Bramel and his team received the prestigious 2021 Petco Supplier of the Year Award for their outstanding business performance and thought leadership.
“It is an honor to join the NaturVet family, especially at a time when the company is poised for significant growth,” said Bramel. “The brand’s commitment to excellence and innovation has made it a true pioneer in the pet wellness industry, and I look forward to contributing to the continued success and growth of this exceptional organization.
Bramel plans to use his leadership style to enable, equip and empower individuals to succeed, while helping to expand NaturVet’s reach and presence across the country. He believes his commitment to fostering a collaborative and empowering work environment will effortlessly integrate with NaturVet’s values and vision for the future.
An alumnus of the University of Central Florida, Bramel now resides in Rogers, Arkansas, with his wife Elizabeth and their four sons, two daughters-in-law and three grandchildren. In his free time, Bramel enjoys quality time on the lake with his family and tinkering with his old truck.