Where to find Viva Magenta

Pantone recently announced its 2023 color of the year: Viva Magenta. The brand describes the shade as a “crimson red tone that has a balance between warm and cool.” Pantone highlights a color each year that reflects current culture, and the brand said Viva Magenta is a “hybrid” shade that symbolizes our existence in the physical and digital world.

GO AHEAD Viva Magenta Home Products | Viva Magenta kitchen products | Viva Magenta Beauty Products | Viva Magenta clothing and accessories

As many sought to do with the Color of the year 2022, very faded, you might be interested in incorporating Viva Magenta into your wardrobe or home. But since Pantone just announced its color of the year, you might not be able to find a wide range of products in the exact shade just yet. You can, however, purchase items like shoes, fitness equipment, home decor and more in colors reminiscent of Viva Magenta. Below, we’ve rounded up a handful of items in Viva Magenta and other magenta shades from some reader-favorite brands, along with some highly-rated products and others we think you’ll want to know about.

Pantone Color of the Year 2023: Viva Magenta-Inspired Products to Buy Now

We’ve sifted through top-rated products, those from curated reader-favorite brands, and others we think you’ll want to know about to find options available in colors similar to Viva Magenta. Some products are even available in the exact shade, like Motorola Edge 30 Fusion x Pantone.

Viva Magenta Home Products

Hydrow wave rower

This rower recommended by experts Hydrow has a Viva Magenta option available for pre-order that is expected to ship in February 2023, according to the brand. The Hydrow Wave includes a library of interactive workouts and rowing scenery through its subscription, which costs $38 per month. The rower is also Bluetooth enabled so health metrics can sync with your Fitness Tracker.

Belmont Pink Wool Blanket

Belmont’s 100% wool blanket features a plaid pattern in a color palette including pinks and reds. The blanket measures 55 inches wide and 72 inches long and is made by Abraham Moon, an artisan based in England.

Big Blanket Original Cranberry Stretch Blanket

If you’re looking for a solid color blanket, Big Blanket’s Original Stretch model comes in a cranberry shade, quite similar to Viva Magenta. The 10-by-10-foot blanket weighs 11 pounds and is made from a soft, stretchy fabric, according to the brand. The blanket is machine washable, says Big Blanket.

SpeachlessCompany Viva Magenta Downloadable Wall Art

The downloadable wall art from SpeachlessCompany features a block of Viva Magenta, along with the color name in black font. The download purchase includes five file sizes so you can print it at home or take it to a local print shop to print in a larger size.

A boy smells the Rosalita candle

This candle has notes of saffron, clove, Turkish rose, leather, and cedarwood to create a floral, woodsy scent, according to the brand. The 8.5-ounce candle has a burn time of about 50 hours, Boy Smells says, and it comes in a pink-painted glass tumbler, with a white floral illustration on one side of the tumbler.

Enchanted Home Pet Vin Romy Sofa

Pets can follow the Viva Magenta trend with this plush bed, available in a color close to Pantone’s new color of the year. It’s suitable for cats and dogs weighing up to 10 pounds, depending on the brand. The bed is designed with a removable, washable cushion cover and legs that raise the bed off the floor.

Viva Magenta kitchen products

Merlot Beautiful by Drew Barrymore Air Fryer

This 6 quart air fryer is one of the our favorite affordable varieties, and the brand recently released it in a Wine shade. The device allows you to set the timer and cooking temperature between 90 and 400 degrees Fahrenheit. The air fryer comes with a crisper tray and a dishwasher-safe pan.

Holy Leaf Raspberry Great Jones

Great Jones’ raspberry-colored Holy Sheet pan is one of Associate Updates Editor Zoe Malin’s most-used products in her kitchen (and a great gift for bakers). It’s made of aluminized steel with a nonstick ceramic coating and is oven safe up to 450 degrees Fahrenheit. Great Jones says the half sheet pan is dishwasher safe, although the brand recommends washing it by hand.

West Elm Estelle Colorful Stemless Wine Glasses

These stemless wine glasses are available in fuchsia, a shade reminiscent of Viva Magenta. West Elm says each glass is hand-blown by artisan glassmakers and they come in sets of six for easy coordination. These glasses are a West Elm LOCAL collaboration — Estelle Colored Glass, a small company in the United States, makes them and West Elm serves as a platform to sell these colored glasses.

Our place x Selena Gomez always Pan

The Always Pan — a Select reader and staff favorite — is non-toxic and non-stick with a ceramic coating, according to the brand. The pan, which can work on all types of cooktops, acts as a multifunctional pan with the ability to braise, sear, fry, boil and much more. As part of a partnership with singer and actress Selena Gomez, the pan is available in a Viva-Magenta color — Rosa — and 10% of the profits from the Selena Collection will be donated to Rare Impact Fund develop mental health services for young people.

Viva Magenta Beauty Products

Essie Chevron trendy nail polish

This 70s-inspired magenta nail polish from Essie is designed to last a long time when used with the brand’s products. couture gel top coat. Essie says you don’t need to use a base coat or UV lamp when using this nail polish.

Bobbi Brown Bare Raspberry Extra Lip Tint

Bobbi Brown’s Extra Lip Tint comes in a Bare Raspberry shade that lets you add a touch of Viva Magenta to your makeup palette. The lip tint is infused with botanical oils like olive, jojoba, and avocado oils to hydrate the skin, and the brand claims the product also plumps lips.

Charlotte Tilbury Pillow Talk Lip and Cheek Glow

You can apply this Charlotte Tilbury’s product to your cheeks, lips and eyelids to give them a pop of color. The creamy makeup has a sheer, chiffon texture and is easy to blend onto the skin, the brand says. It’s formulated with raspberry leaf stem cell extract and vitamin E to hydrate the skin, according to Charlotte Tilbury.

Viva Magenta clothing and accessories

Limited Edition Pantone Color of the Year 2023 Long Keychain

Pantone offers a handful of some products in Viva Magenta, including this long keyring. It has a metal ring at the end to which you can add keys or an ID card.

Cariuma x Pantone shoes (Pre-order)

Cariuma and Pantone have previously collaborated on sneakers that highlight the color of the year, and they recently released three Viva Magenta-inspired options. Each sneaker style is available in men’s and women’s sizes. They are currently available for pre-order and will ship by January 9, the brand says.

Babos Viva Magenta Pebble Grained Leather Babouche Shoes

These shoes from Babos use leather reclaimed from old stock and feature a memory foam footbed. The shoe has a rubber outsole with tread. The shoe comes in Viva Magenta, and Babos says people who wear half sizes are encouraged to purchase the next size up.

Nixon Red Staple Watch

Nixon’s Staple Watch is made from recycled ocean plastics, the brand says, and you can customize its LCD screen to display two functions simultaneously, like time, day and date, timer, alarms and more . The screen is backlit so you can see it in darker environments and the watch is water resistant up to 100 meters.

Coal The Red Standard beanie

Coal’s cuffed beanie keeps your head warm during the colder months. It’s made from fine acrylic fabric, the brand says.

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