Royal Caribbean International and Inter Miami CF have joined forces in an unprecedented multi-year partnership that will combine the passion and commitment of the respective vacation and sports powerhouses.
Royal Caribbean will become the Club’s premier partner and official vacation partner. The world’s largest cruise line and Inter Miami launched the first phase of their partnership in a bold way by officially welcoming global soccer icons and their families to Miami in July. The highly anticipated inauguration event, La Presentación, marked the beginning of a new era, where “Freedom to Dream” took center stage at a sold-out DRV PNK Stadium.
“Royal Caribbean started in Miami more than 50 years ago and we have always had heart and passion for our community,” said Jason Liberty, president and CEO of Royal Caribbean Group. “It’s exciting to see Inter Miami’s success, including their recent League Cup title, energize South Florida. As the club’s main partner, we are excited to continue this momentum together and deliver memorable moments to fans around the world.
“We are proud to partner with Royal Caribbean, an iconic Miami brand,” said Jorge Mas, Managing Owner of Inter Miami CF. “As a global leader in the cruise industry, Royal Caribbean shares Inter Miami’s drive for innovation. Together we will set the standard for the future of sports partnerships.
Fans will see partners come together on and off the pitch, through stadium LEDs, in-game content, fan zone activations, the club’s digital and social platforms, and much more, starting with the next home match at DRV PNK stadium. Additionally, the two hometown favorites’ shared commitment to the community they call home will come to life through local initiatives in South Florida, building on Royal Caribbean’s decades of experience celebrating and of contribution to the destinations visited by its ships and on the commitment of Inter Miami. harnessing the power of football for good since the Club’s inception.
“We are always looking for opportunities that will provide us with an authentic partnership, and this is a perfect fit for us,” said Xavier Asensi, Chief Commercial Officer of Inter Miami CF. “This partnership makes perfect sense for all of us: two local brands with a global audience and big ambitions. »
“Royal Caribbean and Inter Miami have captured the hearts and minds of fans around the world,” said Kara Wallace, senior vice president and chief marketing officer of Royal Caribbean International. “As partners, the opportunities to reach more dreamers and adventurers are exponential from ship to ship, especially as we eagerly await the arrival of the new Icon of the Seas in Miami. “
This partnership follows the countdown to the start of a new era of vacations. While Miami welcomes one icon, the next one is set to debut in January 2024: Royal Caribbean’s Icon of the Seas. As the first vacation combination of its kind, from resort getaway to beach escape to theme park adventure, the cruise line’s best-selling ship welcomes all types of families and adventurers. Everyone can create memories together and embark on their own uncompromising adventures: record-breaking thrills, relaxing ways to relax, a neighborhood designed for young families, more than 40 ways to dine, drink and be entertained; and more.
Details on what Icon has in store are available HERE.