Petco Health & Wellness Unveils Flagship Pet Care Center in New York

Listen to this article

Press release: Petco

Petco Health and Wellness Company, Inc. unveiled its new Union Square flagship, a unique and unique health and wellness destination for pets, in the heart of New York City. This weekend, Petco will host a grand opening celebration and adoption event in partnership with Petco Love, featuring free pet activities, giveaways and adoptable animals.

Petco’s new two-story, 25,000-square-foot flagship pet care center combines the best of Petco’s physical and digital offerings, including a stylish grooming salon, full-service veterinary hospital, a JustFoodForDogs kitchen, a curated assortment of merchandise and much more for complete pet care. experience.

“We are excited to welcome pets and their pet parents to this groundbreaking flagship experience that embodies Petco’s fully integrated, omnichannel pet health and wellness ecosystem within a single care center for pets,” said Justin Tichy, chief operating officer at Petco. “It is clearly new York Design combined with Petco’s highly differentiated pet care offering brings to life the humanization and premiumization trends that are shaping the pet space in ways no one else can replicate . Each element is designed to cultivate a seamless experience that nurtures the incredible bond between pets and their parents, making it a premier destination for pet parents everywhere to enjoy the best in health and of the welfare of pets.

Petco Union Square will be home to a full range of experiences, products and services, tailored to comprehensive pet care, including:

  • « 17th & To bark” – Affectionately named after the flagship’s cross streets and inspired by the Union Square farmers market, this curated collection of premium pet products is unique to this Petco location. Sellers represent the diverse community of pet lovers from new York and across the United States, including members of local LGBTQIA+, BIPOC, women, and maker and builder communities. The flagship product will offer Hiro Clark’s first collection of pets, clothing for pets and parents by Andrea Cáceres, pet portraits of Ben Lenovitzpet accessories from Lambwolf Collective and more.
  • Vetco Total Care – This full-service veterinary hospital provides quality care at every stage of a pet’s life, with services ranging from wellness exams, vaccinations and microchipping to dental care, dermatology, surgeries And much more.
  • “Ruff’s Barker Shop” – Inspired by classic barbershops, this sleek and stylish salon is the perfect setting for dogs to enjoy premium grooming services tailored to their specific needs. There will also be an automatic dog washing station for the convenience of pet parents.
  • Reddy Shop – Pets and their parents can try out the latest styles from Petco’s Reddy brand in a large-scale, inspired shop-in-shop Reddy SoHofeaturing a seating area, fitting station and personalization area where shoppers can personalize items from Petco Union Square’s entire assortment.
  • Dog training and indoor park – Pets can also practice positive reinforcement-based training methods designed to support their social, mental and physical health with Petco’s certified trainers in an indoor dog training park.
  • Assortment of curated merchandise – From designated pet and nutrition areas to the “Healthy Habits Hub” and dedicated dog and cat sections, the flagship will offer a variety of nutrition and supplies to support overall pet health, as well as convenient ways to shop, like buy online, choose – in-store self-service lockers.
  • JustFoodForDogs Kitchen – This state-of-the-art in-store gourmet kitchen features trained chefs preparing small-batch, human-grade pet meals formulated by veterinarians using fresh, whole ingredients.
  • Petco Love Adoption – The flagship will feature year-round cat adoptions as well as other adoption events with local Petco Love animal welfare partners. An on-site photo booth allows pet parents to capture the moment they welcome a new pet into their family.

Revolutionary store design
Inspired by the lush green spaces revered by locals, Petco Union Square combines the classic New York City design and architectural elements from diverse neighborhoods with trees and greenery that mimic Union Square Park to create a familiar and intimate destination and experience. The flagship brings the look and feel of the park and an outdoor farmers market inside the iconic Tammany Hall building. Featuring exposed brick, herringbone wood floors, and accessories made with reclaimed materials, Petco Union Square is a hub for pets and pet parents to gather and connect with the community.

Opening celebrations
A weekend-long celebration will take place from 10 a.m. to 6 p.m. local time on Saturday June 3 And Sunday June 4. The free, family-friendly festivities will take place both inside the flagship and in nearby Union Square Park. The weekend will include in-store educational sessions, cooking demonstrations at the JustFoodForDogs Kitchen, training workshops at the Reddy Dog Park, a New York City– a themed agility course, photo opportunities, giveaways and much more.

On Sunday, Petco will host a ribbon-cutting ceremony at 11:30 a.m. local time, followed by the “Paws in the Park” party and adoption event beginning at noon local time. Petco Love will bring together more than 20 local animal welfare partners, including Muddy Paws and Animal Care Centers of NYC, to help hundreds of adoptable animals find loving homes. Additionally, there will be a fashion show, presented by BOBS by Skechers, featuring adoptable pets. Helping to raise awareness of Petco Love’s rescue work is local artist Andrea Cáceres, who is also featured in the landmark exhibition “17th & Bark,” will design a custom mural that will be displayed at the event.

“This adoption event will bring the community together with more than 400 New York pets of all shapes and sizes looking for loving homes,” said Susanne Kogut, president of Petco Love. “When you enter the park, you will feel excitement and anticipation, because at the end of the day, the lives of so many animals and people will change for the better. Pets bring people and communities together and this event aims to fill New York with unconditional love for pets.

As part of the grand opening, Petco will also unveil modern, reimagined versions of its beloved Ruff & Mews mascots with a brand social media takeover and surprise new York fleeting appearances at the city’s main attractions. Symbolizing the important role pets play within the family and as the visual heart and soul of the Petco brand, Ruff & Mews will be the guests of honor at Petco Union Square’s grand opening weekend.

In addition to June 4 adoption event, Petco Love will return to Petco Union Square’s flagship on Saturday June 17 to organize a kitten adoption event.

The new flagship is a planned relocation of Petco’s previous one Union Square pet care center, open at 860 Broadway since 1996 and closed on May 30. The new Petco Union Square is located at 44 Union Square, on the corner of 17th and park.


Comments

Leave a Reply

Your email address will not be published. Required fields are marked *