Led by CAVU’s consumer partners, funding will be invested directly in accelerating innovation in industry-changing pet supplements and continuing to expand the retail footprint .
ST. LOUIS, August 10, 2023 /PRNewswire/ — Since its launch in 2017, Native Pet, a leading clean-ingredient pet supplement company, is committed to helping four-legged friends live happier, healthier lives. This mission was considerably strengthened with the closure of $11 million in Series B funding led by CAVU Consumer Partners. This is the latest milestone in Native Pet’s rapid growth as a leader in the rapidly evolving pet supplement category.
“By 2023, 50% of American households will own a dog* and this number continues to increase rapidly. At the same time, dog parents are becoming aware of the limitations of a kibble-only diet,” said Dan Schaefer, CEO and co-founder of Native Pet. “Consumer eating habits are evolving. More than ever, consumers are adding supplements to their dog’s bowl to personalize their diet and use it as an opportunity to improve their health.”
Native Pet brings a refreshing mindset to the pet supplement category. Their approach to product development bridges the gap between nutraceutical supplements and popular demand for functional, clean label nutritional solutions for dogs. Consumers are more consistently seeking products that use whole food ingredients they recognize and trust. Native Pet has focused its research and product development around the use of these functional whole foods as active ingredients (such as pumpkin, bone broth and real chicken protein) that are backed by research to improve health and well-being of our pets. This innovative approach has led to industry-leading efficiency, while delivering great-tasting products that dogs love. Conscious pet parents also love that Native Pet’s supplements are formulated in collaboration with certified veterinary nutritionists, doctoral-level food scientists, and, of course, a slew of taste testers to dogs who really put the products to the test. The team is driven by its “Native Animal Covenant” which encapsulates the company’s commitment to manufacturing the highest quality products in pet nutrition, period.
“The next evolution in “humanization of pets” is pet welfare. Today’s pet owners are increasingly looking beyond the bowl to improve their pet’s health and well-being,” said Jared Jacobs, partner at CAVU Consumer Partners and board member of administration of Native Pet. “Native Pet is at the forefront of this emerging but rapidly growing category of pet nutrition, and we are proud to partner with Dan, Pat and the Native Pet team in their goal to build the defining brand in the pet wellness category.”
With this funding, Native Pet will accelerate its continued growth through category innovations and retail expansion. Native Pet’s strategy remains simple: invent functional products that add targeted nutrition to our pets’ daily routines with effective results, clean ingredients and truly delicious taste.
Native Pet is available for purchase at Amazon, Soft, Thriving market, CVS , Target and on their website: https://nativepet.com. For more information, visit nativepet.com or @nativepet on Instagram And Tic Tac.
*American Pet Products Association (2023-2024)
About Native Pet
Native Pet is committed to developing proprietary formulas and formats, offering only the best, most innovative supplements to directly benefit pet health. In an industry that has never prioritized the health of our pets, Native Pet is resetting the bar by delivering The pact for indigenous petsthe brand’s unwavering commitment to making a real difference in pet health.
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SOURCE Native Pet