The platform of My personal trainerA brand leader in health and well-beinghas now expanded with Mypetpersonalthe new digital world – social network and website – designed for all animal lovers.
Pets are a source of well-being and contribute to improved quality of lifeand they are now considered actual family members.
The growth of the pet market, also accelerated by the pandemic, has led to a parallel increase in the need for information, news and guides on various aspects of their health and well-being.
Mypetpersonalaims to respond to the desire for information of those whochose to open their home to the love of a petnot only dogs and cats, but also rabbits, birds and fish.
Through collaboration with an exclusive network of authoritative specialists professionals, rigorously selected from doctors, veterinarians, biologists, psychologists, ethologists and trainersanimal lovers will be able to find helpful tips and tricks on nutrition, hygiene and fitness for their four-legged friends (and others).
Instagram profile @mypersonalpetwho has more than 330,000 subscribersregistered 500,000 interactions and a reach of 4 million people last monththanks in part to engaging visual posts on key topics with infographics, reels and carousels.
In addition to complementing the main Instagram page @myptrainer, Mypetpersonal works with a network of experienced contributors and 30+ top creatorsas well as in collaboration with the Power and Zenzero talent agencies. The profile promotes an innovative narrative of personal and family well-being and provides information on touching stories and current social issues related to pets. There is no shortage of space for viral stories with intriguing and engaging formats such as “Pet dramas“, and more relaxing topics such as “Fashion Accessories“.
Mypetpersonalofficially launched during Mypersonaltrainer Days 2023, with volleyball player Cristina Chirichella and her dog Chichi as special representatives. The brand is dedicated to pets within the My personal trainer world, which 14 million people already access it every month looking for information, tutorials and advice regarding health, fitness and personal well-being.
Mypetpersonal complements My personal trainer and Mondadori Media in the pet sector, and will work in full synergy with Mediamond and its dedicated unit, Brand on solutionsto bring individual brands, innovative and effective branded content initiatives and influencer marketing projects to market.
Mongeone of the leading pet food manufacturers, was the first brand to believe in Mypetpersonalinvesting in this new project when it is launched.