Jing’an reaps benefits from Christmas festivities

Jing’an saw an increase in consumption during the Mid-Autumn and National Day holidays.

Between September 28 and October 5, 20 major trading enterprises in Jing’an sold 770 million yuan ($105 million) of goods, an increase of 5.46 percent over the same period in 2022.

During the eight-day period, seven major shopping malls and department stores raked in 730 million yuan, an increase of 6.7 percent year-on-year.

Nanjing Road W. retained its top spot in overall spending across all commercial areas in the city, up 8.1% from 2022. And it was bustling with activity.

HKRI Taikoo Hui hosted the first ChiLL Life Festival on its rooftop garden, which included a themed fair, art installations, sports festivals and musical performances to introduce people to an eco-friendly lifestyle.

Jing'an reaps benefits from Christmas festivities

Another green-themed festival, Rooftop Oasis, was held at the rooftop garden of Plaza 66 mall, featuring DIY workshops such as hand-made bamboo candles and flower lamps.

To commemorate its 19th anniversary, the famous department store Jiuguang held promotional activities.

Another major commercial area along the Suzhou Creek benefited greatly from the Shining Shanghai festival’s dazzling light display.

From September 26 to October 6, the event featured light shows from around the world along the river, connecting a series of historic locations such as Tianhou Palace, Shenyuli and the former site of the Shanghai Chamber of Commerce.

The festival, which lasted 11 days, was a success, with more than 2 billion clicks on the Internet, and ranked first among all hot topics in the city on Weibo and Douyin.

According to one study, attendees rated the event 9.1 out of 10, and 70% of festival attendees said it was their first time visiting Suzhou Creek.

The adjacent Suhewan MIXC World welcomed around 90,000 visitors in a single day through the festival, setting a new record. Jing’an Joy City, another shopping mall, saw an average of 78,000 daily visitors, up 90 percent from the previous year.

According to the district, more than 40 brands and stores introduced or promoted new products in Jing’an during the Shining Shanghai festival.

Daning IMIX Park held a music camping event, and Daning Jiuguang Center held an outdoor sports and pet carnival.

Jing'an reaps benefits from Christmas festivities

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *