5 Pet Health Trends for 2023

Chicago, Illinois—ADM has shared a report on the top five pet trends for the new year. These trends build on ADM’s broader annual report onglobal consumer trends. As human trends increasingly influence animal nutrition innovations, new ways to proactively support overall animal welfare will continue to emerge. Most pet owners are looking for foods, treats and supplements to improve the physical and behavioral health of their four-legged friends.

The main concerns addressed by pet supplements include:

  • anxiety and calming
  • mobility and joints
  • immune function
  • skin and coat
  • liver and kidney
  • digestion

“As a key partner to forward-thinking pet nutrition companies, ADM is committed to the appropriate production of pet food for the benefit of pets and their parents, the industry and the planet,” said Jorge Martínez, president of ADM Pet Nutrition. , in a press release. “Brands that can nimbly adapt to a more holistic approach to pet welfare and a more responsible way of doing business will be poised for success in 2023 and beyond. »

Mark Lotsch, ADM President, Global Health and Wellness, added: “Many of today’s consumers expect their pets’ food to be made from ingredients comparable to those of their pets. own meals. This increasing humanization of pets cultivates a holistic approach to animal wellness, including weight management, digestive health and premium personalized solutions. With these key consumer insights in mind, innovations in pet nutrition and wellness solutions will help meet the latest demands of pet owners.

1. Evidence-Based Supplements for Wellness

ADM reports that 57% of pet owners worldwide say health claims are important when choosing pet foods. Additionally, 33% of pet owners in the United States would like to see the benefits of pet food and treats in calming and relieving anxiety. Consumers also want to see evidence of the effectiveness of treats and supplements, with claims such as “clinically tested,” “scientifically studied” and “veterinarian recommended.”

2. Animal Intestinal Health

It is reported that 60% of pet owners would like the pet foods and treats they purchase to have a beneficial effect on digestive health. In the United States, 27% of pet supplement buyers have searched for information about their pet’s microbiome in the past 12 months. Notably, bacterial strains used for human well-being may also be useful for animal care.

3. Personalized and targeted pet care

Personalized nutritional strategies that meet the specific needs of each animal can improve their development and healthy aging. Research reveals that 88% of pet owners in the United States say it is important to take preventative measures to protect their pets’ health. Products with targeted benefits give consumers confidence that the product will produce the desired results. Plus, with more health and wellness options to choose from, pet parents can see which products offer unique ways to address specific concerns. Owners of younger pets typically seek products that can support immune function and overall well-being for lifelong benefits. Parents of older pets often look for tailor-made solutions, such as those relating to joints and mobility. Functional treats (made with food ingredients that provide nutritional benefits) and pet health supplements (which support a specific body structure or function and are not nutritional) are segments expected to experience rapid growth .

4. Innovative and “humanized” products

New product launches provide the opportunity to create an elevated and enjoyable experience for consumers and their furry companions. Notably, two-thirds of pet owners worldwide like to see products with new and unusual flavors for their dogs and cats. More than 80% of owners check to see if their pets like the taste of the products they buy. Fun, playful foods with eye-catching colors, exciting flavors and interesting shapes are all the rage. Dog-friendly ice cream, squeeze-and-lick cat treats, and cookies inspired by seasonal holidays are just a few examples of humanizing pets.

5. Planet-Friendly Ingredients

Modern pet parents buy high-quality, responsibly produced food for the whole family. More than 42% of pet owners say they want to buy pet food with sustainably sourced ingredients. Additionally, 72% of pet owners say they will choose one product over another if they believe it is more environmentally friendly.

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