Your business can’t afford to lose subscribers with increasing acquisition costs and high competition, especially if you offer direct-to-consumer subscriptions. Retaining your new subscribers will literally make or break your business. But how do you turn a casual subscriber into a lifelong subscriber and brand champion? With personalized, timely messages designed to build trust and a strong connection with each of your followers!
What we cover in this on-demand service video:
- Main retention approaches who can lead a 90% subscriber retention rate.
- 5 key points to remember to reframe your company’s loyalty approaches and increase your revenue.
- Learn detailed industry case studies on how to implement these retention approaches:
- Food and drinks:
Learn how a popular monthly food box dramatically reduced their churn rate by creating personalized communities. - Health:
We will highlight the type of questions TD Health request to customers leading to 50% click-through rate on cross-selling links. - Pet Industry (CPG):
Find out how Shark Tank is the favorite, The bear and the rat, 37x increase in positive reviews with this smart opt-in strategy. - Musical instrument rental:
Understand how Music by Ted Brown achieved a retention rate of 97%directly impacting revenue from month to month.
- Food and drinks:
On-demand reading
Presentation slides (PDF)
About our experts
Tyler Craig, Chief Revenue Officer, Blustream
Tyler has over 20 years of experience developing technology strategies that positively impact the growth and success of B2B and B2C businesses. Through his desire to make life better and easier for end consumers, his partnership approach to business relationships has added millions of dollars of value to businesses through customer loyalty. Tyler is the Chief Revenue Officer of Blustream where he has overseen a 98% retention rate for Blustream and will help customers realize over $10 million in incremental revenue through retention this year.
Kathy Greenler Sexton, CEO, Subscription Insider
Kathy Greenler Sexton is the CEO of Subscription Insider and a recognized expert in subscription business models, market strategy, brand development and information products. Subscription Insider is an information company focused on providing news and information for profitable and growing subscription businesses.
Transcription
Future!