‘Tha Doggfather’ Helps Health and Wellness Company Promote Comprehensive Pet Care Offering in a new creative campaign
SAN DIEGO, June 12, 2023 /PRNewswire/ — Petco Health and Wellness Company, Inc. (Nasdaq: FRAME) today announced that it has partnered with hip-hop legend and devoted pet parent Snoop Dogg for a new advertising campaign that highlights the value Petco offers when it comes to taking overall pet health care. The campaign is the latest iteration of the brand’s longstanding “It’s What We Would Want If We Were Pets” platform, which personifies pets with human actors to affirm Petco’s commitment to provide them with the same quality of care as any other member of the brand. family.
The 30-second campaign hero spot, “DOG WALK“, introduces the rapper as the human version of a Doberman Pinscher, which is aptly reminiscent of the breed Snoop turned into in the video for his hit. “Who am I? (What is my name?)“ on his 1993 debut album, “Doggystyle.” In the film, the familiar character of Snoop is the epitome of health thanks to the high-quality – yet wallet-friendly – nutrition, supplies and care he receives from Petco. In two shorter spots, Snoop confirms that dogs like him — and the Doberman — love good dogs. agreement and I can still sniff them.
“We recognize that pet owners want to get the most out of their money and are looking for great deals on high quality products wherever they can. With this campaign, we wanted to have fun while emphasizing that no pet owner should ever have to compromise on the quality of their pets’ care in exchange for a bargain – that regardless of their budget, they can continue to provide their pets with the same high quality care they would wish for themselves or any other member of their family,” said Katie Nauman, Chief Marketing Officer of Petco. “Seeing this value through the eyes of the ultimate dog and dog father – ‘Tha Doggfather’ himself – Snoop Dogg gives pet parents a new perspective on our comprehensive health and wellness offering at a value that makes them feel good.”
Driven by its mission to improve the lives of pets and their parents, Petco’s 360-degree pet health and wellness ecosystem, which includes differentiated products, wellness services pet care, veterinary care and membership offers, provides pet parents with value and convenience so they can continue to give their pets the best possible care.
“When it comes to buying my pets, I choose things for them that I would choose myself. My pets should look good, feel good, and smell good,” Snoop Dogg said. “But it’s hard to know how to keep our pets healthy and happy when they can’t tell us what they need. When I shop at Petco it’s all there, even my own line of pets pet, Snoop Doggie Doggs. They have great experts and great deals, so I can relax and know my pets are always fresh and getting the best for a fair price. that, value for money.
Longtime pet parent and grandparent of dogs, cats, and reptiles, Snoop Dogg also shares a curated, searchable list of his favorite “Petco picks” that support pet health and wellness as well. than their personal lifestyle. Available now at petco.com, the products include toys, treats, grooming supplies and items from Snoop’s own pet clothing brand, Snoop Doggie Doggs, which will be available at Petco Pet Care Centers. nationwide in August.
Snoop Dogg’s Petco Picks:
Pet parents can get even more value on their everyday purchases when they sign up with Petco’s. Vital care membership. The program includes free and paid tiers to allow pet parents to take advantage of all the resources available at Petco, whether at more than 1,500 pet care centers, on Petco.com or in the Petco app. Perks include grooming perks, exclusive discounts, dedicated tools, resources, and more. Vital care members can also earn double points and keep their rewards longer with Petco Pay, Petco’s private label credit card. Visit petco.com/vitalcare to learn more and register.
The new campaign, developed in partnership with creative agency Droga5, part of Accenture Song, will run through the end of this year across multiple platforms including TV, OLV and digital, as well as digital. social content leveraging Snoop’s Petco Picks and behind the scenes. images of Snoop and pets, including his thoughts on being a dog dad.
To learn more about Snoop’s Petco choices and how Petco helps pet parents provide better care at a great value, visit petco.com/pet-picks-by-snoop.
About Petco, The Health + Wellness Co.:
Founded in 1965, Petco is a category-defining health and wellness company focused on improving the lives of pets, pet parents and our own Petco Partners. We have consistently set new standards in pet care while providing comprehensive pet wellness products, services and solutions and building communities that deepen the bond between parents and pets. . We operate more than 1,500 pet care centers in the United States, Mexico and Puerto Rico, which provide merchandise, pets, grooming, training and a growing network of veterinary hospitals on site and mobile veterinary clinics. Our comprehensive pet health and wellness ecosystem is accessible through our pet care centers and digitally on petco.com and on the Petco App. In tandem with Petco Love (formerly Petco Foundation), an independent, nonprofit organization, we work with and support thousands of local animal welfare groups across the country, and through in-store adoption events, we’ve helped find a home to nearly 7 million animals.
About Snoop Dogg
Calvin “Snoop Dogg” Cordozar Broadus Jr. is an American rapper, singer, songwriter, actor, record producer, DJ, media personality, and business mogul. As an award-winning artist, Snoop Dogg has released 19 studio albums, sold over 30 million albums worldwide, topped the international Billboard charts countless times, and received 20 GRAMMY® nominations. Snoop has also established himself as a revered businessman. Snoop Dogg has made several investments and endorsements in the lifestyle, food/beverage and cannabis industries, working with leading brands such as Beyond Meat, Bic, The General Insurance, Corona and others. In November 2015, Snoop Dogg announced his new brand of cannabis products, Leafs By Snoop. Additionally, Snoop Dogg has established a multi-year partnership with 19 Crimes to launch a line of wines inspired by the convict-turned-settlers who built Australia. He owns a clothing store called Snoopy’s Clothing, located across from SoFi Stadium, which sold “Snoop On The Stoop” on its first day of stock. And in 2022, Snoop Dogg launched his own cereal brand with Master P called “Snoop Cereal” and a line of luxury scarves with his family, called Broadus Collection, sold on broaduscollection.com and launched his own line of animals company called Snoop Doggie Doggs. .
Caution Regarding Forward-Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, regarding expectations, beliefs, plans, objectives, goals, strategies. , future events or performance and underlying assumptions and other statements other than statements of historical fact. Although Petco believes that the expectations and assumptions reflected in these statements are reasonable, there can be no assurance that such expectations will prove to be correct. Forward-looking statements are subject to numerous risks and uncertainties, including risk factors identified by Petco in its filings with the Securities and Exchange Commission, and actual results may differ materially from those discussed in such forward-looking statements. Petco undertakes no obligation to update publicly any forward-looking statements it may make, whether as a result of new information, future events or otherwise, except as required by law, regulation or other relevant legal authority. requires it.
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SOURCE Petco Health and Wellness Company, Inc.