Domino’s® and National Fire Protection Association® Partner to Spread Fire Safety Messages

Participating stores can deliver free pizza to customers with working smoke detectors.

ANN ARBOR, Michigan., October 5, 2023 /PRNewswire/ — Domino’s Pizza Inc. (NYSE: DPZ), the largest pizza company in the world, and the National Fire Protection Association® (NFPA®) are joining forces to deliver fire safety messages to homes across the country.

During Fire Prevention Week (October 8-14), participating Domino’s franchise and corporate stores across the United States will highlight this year’s campaign theme, “Kitchen Safety Starts with YOU.” Pay Attention to Fire Prevention,” with flyers on pizza boxes. The leaflets will contain important fire safety advice, such as educating everyone on how to prevent kitchen fires and how to respond if they do occur.

Customers ordering from participating Domino’s stores in the United States during Fire Prevention Week may also be surprised when their delivery arrives accompanied by a fire truck. If the smoke detectors in the house work, the pizza is free. If smoke alarms do not work, firefighters will replace the batteries or install fully functioning alarms.

“Every year, Domino’s stores look forward to collaborating with their local fire departments and the NFPA to deliver fire safety messages in an exciting and unexpected way,” said Jenny Fouracre, Domino’s senior director of communications. “This is the 16th year that Domino’s has offered the program in several neighborhoods across the United States.”

“Cooking is the leading cause of home fires and home fire injuries, and the second leading cause of home fire-related deaths,” said Lorraine Carli, NFPA vice president of outreach and advocacy. “That’s why it’s so important that everyone is aware of the simple but important steps they can take to keep themselves and those around them safe when cooking. We hope to raise awareness of these potentially life-saving messages through our partnership with Domino’s.

Fire Safety Tips from Domino’s and NFPA

  • Always keep a close eye on what you are cooking. For foods that take longer to cook, such as those that simmer or bake, set a timer to help you monitor them carefully.
  • Clear the cooking area of ​​combustible items and save anything that can burn, such as tea towels, oven mitts, food wrappers and paper towels.
  • Turn the pot handles toward the back of the stove. Keep a lid nearby when cooking. If a small grease fire breaks out, slide the lid back onto the pan and turn off the burner.
  • Create a “child and pet free zone” of at least one meter around the cooking area and anywhere hot food or drinks are prepared or transported.

About the National Fire Protection Association® (NFPA®)
Founded in 1896, NFPA is a global nonprofit organization dedicated to eliminating death, injury, property and economic loss from fire, electrical and related hazards. The association provides information and knowledge through more than 300 consensus codes and standards, research, training, education, awareness and advocacy; and partnering with others who share an interest in advancing the NFPA assignment. For more information, visit www.nfpa.org. All NFPA codes and standards can be viewed online free of charge at www.nfpa.org/freeaccess.

About Fire Prevention Week
NFPA has been the official sponsor of Fire Prevention Week™ since 1922. According to the National Archives and Records Administration Library Information Center, Fire Prevention Week is the world’s longest-running health and safety celebration public ever recorded. The president of United States signed a proclamation declaring a national observance during this week every year since 1925. Visit www.firepreventionweek.org for more information on security.

About Domino’s Pizza®
Founded in 1960, Domino’s Pizza is the world’s largest pizza company, with a significant business in delivery and takeout pizza. It ranks among the world’s largest public catering brands, with a global business of more than 20,000 stores in more than 90 markets. Domino’s achieved global retail sales of more than $17.5 billion in 2022, with more than $8.7 billion in the United States and almost $8.8 billion internationally. In the second quarter of 2023, Domino’s achieved global retail sales of more than $4.2 billionwith almost $2.1 billion in the United States and more $2.1 billion internationally. Its system is made up of independent franchisees who accounted for 99% of Domino’s stores at the end of the second quarter of 2023. A focus on technological innovation has helped Domino’s achieve approximately two-thirds of all global retail sales in 2022 in from digital channels. In the United States, Domino’s generated more than 80% of U.S. retail sales in 2022 through digital channels and has developed several innovative ordering platforms, including those for Apple CarPlay, Amazon Alexa, SMS ordering and more. In 2023, Domino’s launched Pinpoint Delivery, a new technology that allows customers to receive delivery almost anywhere, including places like parks, baseball fields and beaches.

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SOURCE Domino’s Pizza, Inc.


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